The term “predictive analytics” compared to “machine learning”

The term “machine learning” may be most common, but the alternative “predictive analytics” has much going for it.  This is the term Eric Siegel has promoted extensively, including in his Predictive Analytics (John Wiley 2016).

Siegel places “machine learning” mostly in academia and research papers.  It is a computer science term that connotes statistics and matrix algebra.  His term has more overtones of usefulness to business as it stresses the value of algorithms that take in data and predict numbers or classifications or most-similar values.

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