234 law-firm research surveys located so far

In late November of 2017 we wrote about the law-firm research surveys we had identified at that time. Since then, we have added many more to the collection.  As of this writing, the set has reached 234 surveys involving 64 law firms. Of those surveys, U.S. law firms accounted for just under half, followed by about half as many by U.K. firms and a scattering of firms from sources: Canada (18), Israel, more than one country, Vereins, or firms that straddle the U.S. and the U.K (“USUK” in the plot that follows). The plot shows the numbers and distribution for the firms.

At this point, we know of 30 firms that have dipped their toe into the water of research surveys only one time. As to the promiscuous surveyors, six firms have done so in double digits (more than 10 surveys), with a single firm (CMS) accounting for 20 surveys.

The plot that follows shows an increasing number of research surveys each year since approximately 2012. Not that all research surveys by law firms have been identified, far from it. Nevertheless, 2017 has so far surfaced at least 55 surveys, and 2018 has generated at least 15 in the first three months, a pace that would exceed the 2017 total.


Surveys by law firms for research purposes — an introduction to a series of posts

My goal for the next several months is to write about research surveys sponsored by law firms. By the term ‘research surveys,’ I mean questionnaire initiatives that collect, analyze and publish data and opinions that inform the organizations who respond as well as their peers. Research surveys, in other words, are not client-satisfaction surveys by law firms nor are they internal surveys by a firm’s management.

To date I have analyzed 19 research surveys by 14 different law firms: Allen & Overy, Berwin Leightner Paisner, Carlton Fields, Davies Ward Phillips, Goulston & Storrs, Haynes and Boone, Hogan Lovells, Littler Mendelson, Norton Rose Fulbright, Proskauer Rose, Ropes & Gray, Seyfarth Shaw, White & Case, and Winston & Strawn.

Over this series of posts my plan is to discuss many aspects of such surveys, including their motivations, their methodologies, their graphics, and their marketing.

I enthusiastically welcome comments on these posts. Further, if you know of any law-firm research surveys that I have overlooked, I would very much appreciate hearing from you about them.