Quotations with head shots, source material and semi-anonymous attribution

The DLA Piper Debt 2015 report [pg. 15] combines a quote from a partner with a headshot of that partner to the lower left. But pity the lonely, inverted quote mark at the top without its mate at the bottom.

Foley Lardner Telemedicine 2017 [pg. 7] has a combination. The top quote is semi-anonymous. Actually, if the sample of respondent companies comes from a single industry, such as health systems, the reader knows both the industry and state. The bottom quote offers a partner’s headshot in the top left plus a quote.

HoganLovells Brexometer [pg. 12] inserted two semi-anonymous quotes one on top of the other. A semi-anonymous quotes conveys a broad description of the quoted-person’s company, but it does not provide a specific person’s name or a specific company’s name. We call this style of partial disclosure a semi-anonymous quote.

Yet another use of quotations in reports appears in the following image from Norton Rose ESOP 2014 [pg. 4]. The firm quoted not a person but a study done by a group. The report encloses that source text in a bordered box, done in light blue to match the prevailing color scheme. The report also places quote marks around the text and presents it in italic font. This would be an example of quoting not a person but a published source.

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