A law firm should decide at the beginning whether it wants to conduct the survey on its own or coordinate with others. In the data set we have been examining, many firms teamed with another group on a survey or with a group that shared an interest in the topic. In fact, we spotted nine survey reports that had two other organizations coordinating with a law firm. Organizations aplenty can help develop questions, distribute invitations, publicize findings, and analyze data.
Obviously, assistance such as this sometimes comes at a cost. We don’t know how much firms have paid co-contributors but it could be a fairly substantial amount if they services obtained fall into the broad range of consulting. Having a co-contributor also adds complexity and elapsed time because the firm must manage the external provider (or be managed by it, since sometimes another company leads the survey process) and adapt to its scheduling. There is also the matter of finding the third-party.
The benefit of bringing in outside experience is that your eventual product will be superior. They also can provide the benefits of a consultant of helping to keep the project on track and on time and bringing experienced talent.
Having previously written about 18 instances of co-contributors, here are another 13 co-contributors and their respective survey reports.
- 451 Research — Morrison Foerster MA 2016
- Acritas — Proskauer Rose Empl 2016
- Bank Polski and Polnisch-Deutsche Industrie- und Handelskammer — CMS Poland 2016
- Biopharm Insight and Merger Market Group — Reed Smith Lifesciences 2015
- Economist Intelligence Unit — Bryan Cave CollectiveLit 2007
- J.D. Power, Univ. of Michigan — Miller Canfield AutoCars 2018
- Local Area Property Association — Simpson Grierson Reserve 2016
- Local Government New Zealand — Simpson Grierson LocalGov 2015
- Meridian West — Allen Overy Models 2014
- Oxford Economics — HoganLovells Brexometer 2017
- Rafi Smith Research Institute — Gilad Saar Trust 2018
- VB/Research and The Lawyer — DLA Piper Debt 2015
- WeAreTheCity — Reed Smith London 2018