When a conference brings together a significant number of people who share a common interest, a law firm might have an opportunity to distribute hard-copy questionnaires, collect them, and analyze the results. Alternatively, the law firm could set up a computer with the questionnaire running on it and collect data by that means.
One instance of this method appeared in an article in 2016. At a financial technology conference in London, Linklaters seized the opportunity to collect data from the attendees. We deduce this from a quote in the article: “While a Linklaters survey at the event found that 48% of respondents thought Brexit was negative for the UK’s fintech sector, only 12% said they were as a result considering relocating to another EU jurisdiction.
Norton Rose Infrastructure 2016 [pg. 1] likewise resulted from its survey at a conference on Australian infrastructure.
Inviting conference attendees to become survey respondents becomes easier if the law firm sponsors the conference or plays a major role. Dentons Mining 2015 [pg. 3], for example, came about from a conference it sponsored. It appears that the law firm ask 10 questions at the conference. We believe this survey was conducted at the conference in part because of the simplicity of the graphics: the report looks to have been produced quickly, the plots created by the survey software and inserted into a PowerPoint deck. Below is one of the plots.